Healthcare

Dental Office

See how Connect can foster dentist-patient relationships and bring awareness to sales and promotions on lobby screens in a dental office.

This is an example of how to use Connect in a dental office setting.

About This Dental Office

For this example, the office uses lobby screens to assist with patient retention and increased participation in elective procedures, such as teeth whitenings and related services.

They also want lobbies to have a comfortable and friendly atmosphere while people wait for their appointments.

Project Summary

The lobby screens support a comfortable and helpful waiting experience, and boost dental work sales.

One of their Connect apps display dentist profiles so patients get to know who is working on their teeth. A before-and-after success story promotes elective procedure sales, and a third answers common Invisalign questions.

Perceived wait times also decreased when patients have something to look at, and content is a breeze for office staff to maintain. 

Goals

Customer Retention

As more dentists are hired and new locations open, it’s important to maintain relationships with current patients, and get off on the right foot with new ones.

Putting a face to a dentists' name boosts familiarity before a patient even begins their appointment. Dentists easily submit their own details using a form on their phones that Connect can automatically update from.

Awareness of & Participation in Sale Events

A variety of cosmetic work is also offered at the offices! Promotions are held periodically to sell these whitening services, cosmetic bonding, veneers, and more. 

A picture is worth a thousand words - the quality of work speaks for itself.

Screens also answer questions about some alternative solutions to traditional work such as Invisalign instead of braces.

Lack of knowledge shouldn't hold patients back from procedures they're interested in.

The Impact

Connect content helps to serve the desired customer experience during the couple of office visits a patient has each year. The office is able to retain patients time and time again, and increased participation in promotional sales have increased.